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Top 3 Digital Tools for Dealers in 2020

By Avi Kishundat

28 Sep 2020

The year 2020 will often be remembered as the year when Covid-19 disrupted our lives but it has also provided dealers with the ability to think outside of the box in terms of customer care and service. There are digital tools available that can help dealers with many of the different complexities that have arisen during this challenging year. These tools include the following:

1. Test Drive Programs

Many people are avoiding purchasing a new vehicle in 2020 due to the Covid-19 crisis and the fear of taking a car for a test drive. Now dealers have the ability to provide customers with an in-home test-driving experience for a variety of car makes and models. This is a connected solution that links up potential buyers at home with salespeople from a dealership. 

Offering access to test drives is one of the best ways to connect with consumers in this day and age. If you don’t have the connectivity needed to offer a digital test driving experience, you will lose customers that will turn to your competition.

2. Vehicles Service Programs

Customer satisfaction is key when it comes to servicing vehicles in your dealership. If a customer has a poor experience with the maintenance or servicing of his car, you will lose an important relationship with the consumer and he may never return. When you use a service program that synchronizes shuttle bookings and the times of service completion, you will have a customer that doesn’t have to wait and is very happy with the service.

This program also automates customer communication and tracks the progress of maintenance so that both the dealership and the customer know when a vehicle needs to be serviced. Communication is key in maintaining a relationship between the dealership and customers, which makes these types of programs so vitally important for maintaining customer satisfaction. 

3. Delivery Programs

When a customer is waiting for the delivery of a new vehicle, you’ll want to make sure that they are a satisfied customer when the final handoff takes place. A great experience leaves a customer satisfied while a bad experience can have lasting effects on this customer relationship. Synchronize the delivery schedules using tracking in real time so that the information can be related to the consumer during each stage of the delivery process. Make sure that your customer knows when to expect delivery by providing him with the real-time information of his vehicle location and you’ll be able to provide 100% satisfaction to every customer.

During 2020, high-quality customer relationships and experiences must be kept as a top priority. Now, more than ever, people are shopping online and turning to digital solutions that can help them make decisions regarding any upcoming purchases. Help your customers by offering them the best digital tools available in 2020 and you’ll see your customer base expand very quickly.

Find out more about the best digital dealer tools for 2020 now by visiting our website at